How it works
We define who we’re testing,
We pin down the country, city, the buyer type and the deal size you actually want.
Find out if Africa will
buy before you commit
capital.
We run a real sales test in your target country. We find companies already showing signs they’re ready to buy, reach their decision-makers, and report what actually happens. You get evidence of demand (or the lack of it) before you hire a team, open an office or sign a distributor.
Book a scoping call
We find companies showing
signs they’re ready to buy
we look for companies showing signs they’re in the market:
- Hiring for procurement, sales or technical roles linked to your product
- Expansion, new sites, new licences or recent funding
- Tenders, projects or contracts that create a need for what you sell
- Regulatory changes that force them to buy or upgrade
- Attending relevant trade shows or buying from your competitors
We source these from trade directories, business registries, industry associations, tenders, job postings, event lists and LinkedIn. Then we verify contacts and aim for a named decision-maker (procurement, technical or product lead), not an info@ address. Reaching the right company at the right moment gives you cleaner results and protects your brand.
We run outreach across the
channels that work in Africa
- Calls: a big part of the test. Many African buyers decide by phone, and a conversation tells you more than an email ever will
- Email: a short sequence covering introduction and fit, a specific use case, a case study or comparable deployment, then a close-out
- LinkedIn: connection and message sequences to the same contacts
- SMS: short, targeted messages that support calls and email
- In-person outreach: where deal size justifies it, our local team visits offices, sites and trade events to meet buyers face to face.
We test channels against each other instead of assuming what works, so you learn how your buyers actually like to be reached.
We categorise every response
- Genuine interest: “send pricing,” “we’re sourcing this now,” “can you supply locally?”
- Revealing objections: price point, import duty, an exclusive supplier already in place, licensing or data residency rules, certification or compatibility questions
- Silence: broken down by buyer type, signal and channel, because weak response from one group and strong response from another is a finding in itself
What you get
Discover the features, benefits and value
you’ll receive.
- A defined target market and buyer profile
- A verified, signal-based target list built for your test
- A full multi-channel campaign, run for you
- Every call, reply and meeting logged and categorised
- A decision-ready report with findings by segment, city, signal and channel
- A clear recommendation: go, adjust, or don’t
£3,500
What's included;
- One target country and a defined geographic focus.
- One primary buyer segment, with a clearly defined ideal customer profile.
- Research into buying signals, market activity and potential demand.
- Up to 450 verified target companies, with named decision-makers where available.
- A multi-channel outreach campaign using relevant combinations of calls, email, LinkedIn, in person and other appropriate channels.
- Follow-up conversations to establish buyer interest, requirements and objections.
- Tracking and categorisation of responses, enquiries and meeting opportunities.
- A final demand assessment with findings, commercial barriers and a go, adjust or don't-go recommendation.
- Indicative delivery 4–6 weeks
Thermoflow HVAC
The client had been approached by three Nigerian distributors claiming established HVAC networks.
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Coolair Systems
The client had no African presence but wanted to enter East Africa. They had received inbound interest from two Nairobi-based companies claiming to be “HVAC distributors.”
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Packline Industrial Machinery Inc.
Packline Industrial Machinery had a Nigerian distributor for two years. Sales were flat.
Continue ReadingSee A Test From
Start To Finish
Read the full case study →
CmpPower
Cmp Power wanted to enter West Africa but was paralyzed by the choice between Nigeria (large market, high complexity) and Ghana (smaller market, reportedly easier).
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Read the full case study →
What This Is,
What This Is,
And Isn’t
This test shows you whether real buyers will engage and what stands in their way. It doesn’t guarantee sales, and a “no” is a useful result. It’s far cheaper to learn it from a test than from a failed market entry.
It also isn’t a mass blast. The goal is quality of signal, not volume of sends.
Common questions
Most tests take four to six weeks, from defining the target market and building the list through outreach, follow-up and the final demand assessment.
We look for companies showing signs they’re ready to buy, such as hiring, expansion, tenders, regulatory changes or trade-show activity, then verify contacts and aim for a named decision-maker rather than an info@ address.
No. Calls are a big part of the test, alongside email, LinkedIn, SMS and, where deal size justifies it, in-person outreach by our local team. We test channels against each other so you learn how your buyers like to be reached.
Your product, target country, buyer type and the deal size you want, plus any pricing, case studies or materials we can use in outreach. We handle the research, list building, outreach and reporting.
Yes. We recommend starting with one country and two or three buyer segments so the results stay clear, then expanding based on what the first test shows.
Ready to test a market?
Tell us your product, target country and buyer type, and we’ll scope the test.
Book a scoping call
Already know the market is there?
See our Prospecting Partner