Helping Global
Businesses Enter &
Grow Across Africa
We help you understand African markets, validate opportunities, acquire customers and partners, and establish the foundations for sustainable growth.
We help you identify what’s holding your business back and map a clear path forward.
Who We Are
Africa is the future. Getting it right requires local understanding.
Africa is not a single market. Each country has its own customers, regulations, commercial environment, routes to market, competitive landscape and business culture.
For companies looking to enter or expand, the challenge is often not identifying the opportunity, it is knowing where to focus, who to work with and how to execute successfully.
P23 Africa bridges that gap. We combine market intelligence, commercial expertise and local networks to help businesses move from market opportunity to practical execution.
Commercial Solutions for African Expansion
Market Entry & Expansion
Build practical strategies for entering and developing new African markets.
Distributor & Partner Development
Find, assess and verify the right local commercial relationships.
Outbound Sales Demand Testing
Generate opportunities, develop relationships and build commercial pipelines.
Operations & Market Support
Build the local capabilities and relationships required to operate effectively.
Investment & Growth Readiness
Strengthen businesses preparing for investment, partnerships or significant expansion.
Global Reach. Local Approach
A Practical Approach to African Expansion
We don’t believe in producing market reports that sit on a shelf. Our approach is designed to help businesses make better-informed commercial decisions and take practical action.
Understand
We research the market, sector, customer landscape and competitive environment.
Validate
We test assumptions and gather real-world feedback from customers, partners and market participants.
Connect
We identify relevant customers, distributors, partners, investors and other stakeholders.
Execute
We support the commercial activity required to turn the opportunity into a functioning market presence.
We Work with Businesses Across Key Sectors
Specialized commercial strategies tailored to industry realities across Africa.
Industrial & Equipment
Helping manufacturers test demand, identify customers and verify distributors before committing to a market.
Technology & Digital
Supporting technology companies seeking customers, partners and routes to market across Africa.
FMCG & Consumer
Helping brands understand consumer markets, identify distribution opportunities and develop routes to market.
Healthcare & Life Sciences
Supporting companies navigating market opportunities, commercial relationships and local market requirements.
Agriculture & Agribusiness
Identifying opportunities across agricultural value chains and supporting commercial development.
Energy & Infrastructure
Supporting businesses operating in sectors where local relationships, market knowledge and long-term commercial development are critical.
Professional & Business Services
Helping service businesses identify opportunities, develop partnerships and build their presence across African markets.
Why P23 Africa?
African market expansion can be complex. We help simplify the process by combining an understanding of international business requirements with knowledge of African markets and commercial environments.
Practical, not theoretical
Our focus is on information and activity that can lead to commercial decisions and measurable progress.
Relationship-led
Strong local relationships are fundamental to successful business development across Africa.
Flexible engagement
From a focused market validation project to ongoing commercial support, our involvement can adapt to your requirements.
Built around your objectives
We don’t apply a one-size-fits-all market-entry model. We start with your business, proposition and objectives.
Proven Results Across African Markets
Real feedback from business leaders leveraging our services to test demand, establish local partners, and scale commercial operations.
Market Entry & Expansion
"P23 Africa engineered our cross-border expansion into 3 new markets in 6 months. Their practical regulatory and market guidance cut our launch time by 45% and unlocked $1.2M in first-year revenue."
Chioma Chukwu
CEO, Horizon FinTech Group
Outbound Sales Demand Testing
"Their outbound sales demand testing delivered 140+ verified B2B leads in 90 days. We closed $680K in new contracts and lifted our sales conversion rate by 38%."
John Blakey
Commercial Director, Apex Industrial
Distributor & Partner Development
"Finding reliable distributors across Africa was our toughest barrier. P23 screened 35+ candidates and secured 4 tier-1 partners, driving a 160% volume increase in under 8 months."
Emily Nguyen
Managing Director, Vitalis Consumer Goods
P23 Insights
17th November 2025
Essential Guide to Doing Business in Africa
Our essential guide helps foreign investors navigate Africa’s diverse markets, build local partnerships, and understand regulations, offering practical strategies for sustainable success.
Read More →
State of Funding 2025
Africa’s funding landscape in 2025 shows steady growth, but challenges like tighter global capital and cautious investor sentiment remain.
Understanding buyer habits
Buyer habits in Africa are evolving fast, driven by digital adoption and a growing middle class, but differences across regions and trust issues still pose challenges.
Top Agri sectors to watch
Africa’s agriculture sector is full of opportunity, with agri-tech, food processing, and sustainable farming emerging as key areas to watch.
Business trends 2025
Business trends in Africa are evolving rapidly, with growth in digital transformation, green energy, and emerging markets driving new opportunities across the continent.
State of Funding 2025
Africa’s funding landscape in 2025 shows steady growth, but challenges like tighter global capital and cautious investor sentiment remain.
Understanding buyer habits
Buyer habits in Africa are evolving fast, driven by digital adoption and a growing middle class, but differences across regions and trust issues still pose challenges.
Top Agri sectors to watch
Africa’s agriculture sector is full of opportunity, with agri-tech, food processing, and sustainable farming emerging as key areas to watch.
Business trends 2025
Business trends in Africa are evolving rapidly, with growth in digital transformation, green energy, and emerging markets driving new opportunities across the continent.
Ready to Explore the African Market?
Whether you’re considering Africa for the first time, looking to expand into additional markets, searching for customers or distributors, or preparing an established business for its next stage of growth, P23 Africa can help.