As a fast-growing economy with a vast population of young people, Kenya offers a wealth of investment opportunities across many sectors. When investing in Kenya - whether as an entrepreneur or an international investor - you need to have the right strategies to maximise returns and minimise risks.

Establishing a successful client base is possible as a digital business in Africa. Here are various strategies and tips to help African enterprises to find and attract clients in the digital space. Tips for Client Acquisition as a Digital Business in Africa Competition and shifting market trends make having a great product or service insufficient. […]

Business failure warning signs are there for you to see that things need to change. We understand that starting and running a successful business is not an easy task for anyone. Even the most promising ventures can encounter challenges that threaten their survival. By recognizing the early warning signs of a failing business, you can […]

If you’re reading this, chances are you’re exploring new markets and need an Africa business expansion guide. If you are wondering whether expanding into Africa is the right move for your business, the short answer is yes, it is. Africa offers incredible growth opportunities, with its rapidly developing economies, booming industries, and tech-savvy consumers eager […]

Wondering what top IT services are meeting African business technology needs? You’re not the only one! As companies across the continent multiply, they’re looking for tech solutions to help them keep up. So, what services are in demand? Let’s take a look! African Business Technology Needs: Trends & Innovations 1. Cloud Migration: Moving to the […]

Africa’s IT market is growing rapidly, and businesses looking to succeed need to know that one of the key tech industry growth strategies is collaboration. Many IT businesses are already choosing collaboration as their secret weapon. How can partnerships between IT Managed Service Providers (MSPs) and business partners like those supported by P23 Africa drive […]

Have you decided to take your business into new territories and need to learn how to expand a business regionally? It’s exciting—and maybe a little daunting! Expanding into unfamiliar markets can open up huge opportunities for growth, but it also comes with challenges. Whether you’re eyeing a neighboring country or a completely new continent, careful […]

Change, they say, is the only constant thing in life, and that’s why business change management is important. One day, you’re riding the wave of success; the next, market disruptions, shifting consumer behavior, or new technology threaten to make your strategies obsolete. For you to thrive to thrive, you must be agile and adaptable. Embracing […]